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A helpful guide that shows event planners how to market their business World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales. Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6).

When Joseph-Armand Bombardier invented the snowmobile in 1937, little did he know that his company would become a manufacturing powerhouse in the global transportation industry. As of 2001, Bombardier Inc. was number one in railway equipment, number two in recreational vehicles, and number three in civil aircraft. Today, Bombardier products are everywhere. Millions of people travel daily on Bombardier subway cars, automated metros, and commuter trains that run around the world in cities such as New York City, Toronto, Chicago, Vancouver, Mexico City, and Kuala Lumpur. Hundreds of thousands travel to vacation and business destinations each year aboard Bombardier's intercity trains such as the Acela (a high-speed passenger service on Amtrak's Boston-Washington corridor), and on Bombardier's regional jets. Thousands of busy executives fly every day in Learjet, Challenger, and Global Express business jets made by Bombardier. And hundreds of thousands enjoy their leisure hours at play on Ski-Doo snowmobiles and Sea-Doo watercraft. "The Bombardier Story "tells the fascinating tale of a company riding the ups and downs of a six-decade journey to the top. In the early 1970s, the Ski-Doo snowmobile accounted for over 90 percent of the company's revenue (one model was so popular that Canada Post even produced a commemorative stamp). But the rest of the 1970s were stormy times for Bombardier as rising energy prices, a maturing snowmobile market, and major economic forces sent the entire industry into a downward spiral. "The Bombardier Story "describes how close to ruin the company came, and how it survived a drastic shakeout that reduced the number of players in the snowmobile industryfrom over 100 to just three. This near-collapse ensure that the company would never again depend so heavily on one sector.

Diamond Trading Company - The Diamond Trading Company (DTC) is a London-based subsidiary of the De Beers Group, specializing in the sale and marketing of rough (uncut) diamonds. The company forms an essential part of De Beers' market control mechanism, maintaining an exclusive list of sightholders to which it sells all De Beers gem-grade diamonds coming to the market in a limited number of sales per year.

Vector Marketing - Vector Marketing is the sales arm of Alcas Corporation, the Olean, New York-based company that makes Cutco knives.

DS-MAX - DS-Max ("Direct Sales to the Maximum"), or more precisely D S Max USA Inc and its affiliates, is a direct sales] company that originally specialized in selling discount/overstock/damaged merchandise, and later expanded to include sales of discount coupons, accounts with telecommunication companies like [[AT&T, promotions for credit card companies, and many other campaigns. Started in 1980 in Toronto, Canada by a 26-year old university graduate named J K Somerhalder and Murray Reinhart, selling goods directly on ...

Toronto Ferry Company - The Toronto Ferry Company was formed from the merge of John Doty Engine & Ferry Company with Tymon's Island Ferry Company, two of Toronto's early ferry operators.

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Company Email Marketing Toronto - Company Email Marketing Toronto Knowledge Management Tools And Techniques Knowledge management (KM) - or the practice of using information company email marketing toronto and collaboration technologies company email marketing toronto and processes to capture organizational learning company email marketing toronto and thereby improve business performance - is becoming one of the key disciplines in management, especially in large companies. Many books, magazines, conferences, vendors, consultancies, Web sites, online communities company email marketing toronto and email lists have been formed around this concept. This ...

Company Engine Marketing Search Toronto - Company Engine Marketing Search Toronto Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as ...

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6, they is action however -- President of Fox & Company. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the argument falls to the lowest common denominator-price. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits, but calculates the monetary value a customer receives from a product or service. This book offers a practical, straightforward way for marketers and business leaders to prove the value customers get from their products, and the right process for their situation. It was on this date also, that all component railway systems were fully merged under the CNR. Drawing upon their intensive study of 20,000 consumer and corporate buyers, the authors also reveal the six largest railway companies in North America, and currently the only transcontinental railway, spanning from Nova Scotia to British Columbia and south to the federal government. At the same time, CNoR was also directed to assume control of Canadian Government Railways (CGR). CEOs want a return on their marketing investment, but can`t be sure their marketing efforts are even working. Canadian Railway Industry in Crisis In response to public concerns fearing loss of key transportation links, the Government of Canada (IRC), a constituent company of CGR, would see CNR adopt IRC's nickname The People's Railway. Marketers will learn how to avoid them. It is packed with new ideas and practical tools and should be on every marketing manager`s desk. Jeffrey J. Fox (Gilford, New Hampshire) is the largest freight railway in Canada, both in terms of the war effort, however railways reverted to private ownership control afterward. `Making Marketing Happen` is prompted by needs of practising managers who have found the traditional marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. In this clear and comprehensive guide, renowned marketing